Salvation Army Donations Spike After Dallas Cowboy Jumps In Bucket

December 20, 2016
In case you missed it, Ezekiel Elliot of the Dallas Cowboys celebrated a touchdown Sunday night by leaping into a giant Salvation Army kettle.

The non-profit reported that donations over the next 12 hours were up over 60% compared to similar periods. Experts say the stunt was probably worth about $4 million in advertising!

By the way the NFL will not be fining Ezekiel for the excessive celebration. -Mike Draup

Photo: USA Today