Amazon Has A New Technique To Crack Down On Bogus Reviews

November 28, 2016
Categories: 
Many people, myself included, use Amazon customer reviews to help make purchasing decisions. Because of that it is very important to make sure they remain at a certain level of quality.

This week Amazon announced they would be limiting users to 5 reviews per week unless they are a verified purchaser of the item. The other exceptions are reviews for books, movies, and music.

Personally I love this idea. If you're posting more than 5 reviews a week you're probably getting paid to do it. That makes your reviews biased. It also drives me crazy when people post ridiculous second hand reviews on sites like Yelp: "I've never eaten here, but I heard the bus boy's cousin's aunt once jaywalked and I don't support criminals." I wish all reviews required verified purchases!"

-Mike Draup

Photo: © Alexey Novikov | Dreamstime.com