Walmart breaks up Black Friday deals into three sales events amid coronavirus

October 14, 2020
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Walmart is tackling Black Friday a little differently amid the coronavirus pandemic.

The retailer will host three separate sales events to prevent shoppers from crowding stores at the same time.

Instead of focusing all the deals on the Friday after Thanksgiving, Walmart will have stagger sales throughout the month of November.

According to The New York Post, Walmart plans to roll them out as early as November 4 online. In-store discounts are set to start on November 7. A second online sales event will take place on November 11 followed by in-store on November 14.

A third and final round of deals will be available online on November 25 and in-store on November 27. These include deals on toys, electronics, and home products.

“By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates,” Scott McCall, executive vice president and chief merchandising officer for Walmart US, said in a news release.

Walmart hopes the move will entice more people to forego stores and shop online. However, they will also have coronavirus-related precautions in place for consumers who prefer to shop in person.

Some of these precautions include single-file lines to enter stores and “Health Ambassadors” stationed at the entrance reminding people to wear masks. There will also be a limit on how many people will be allowed inside to ensure proper social distancing.

Walmart isn’t the only retailer getting a head start on holiday shopping due to COVID-19; Amazon’s delayed annual Prime Day from July to this week has been dubbed the official kick start of the holiday shopping season prompting plenty of retailers to roll out their own sales events.

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