McDonald's introduces new all-day bakery menu with melty cinnamon rolls, apple fritters and more

October 7, 2020

We could all use some sweet, uplifting news, right?

So, here it is: Wake up and smell the...cinnamon rolls! McDonald’s introduced a sweet new McCafé Bakery lineup for the first time in eight years.

 Beginning Wednesday, October 28, customers can enjoy a new Apple Fritter, Blueberry Muffin or Cinnamon Roll at breakfast time (or break time...or lunch time...or coffee time...or me time, or...anytime, really). Each new menu item will be available all day at participating restaurants nationwide, because, as the company says, you never know when that sweet craving will hit.

Despite the fact McDonald's cut all-day breakfast options during the pandemic, These options will be offered all day alongside coffee, McCafé cookies and pies, marking the first addition of bakery items to McDonald’s core menu in years.

“McDonald’s has been famous for our savory breakfast menu for almost fifty years,” said Linda VanGosen, Vice President, Brand and Menu Strategy, McDonald’s USA. “We’re continuing our breakfast innovation by adding tasty new sweet options with our new McCafé Bakery lineup. We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day.”

The McDonald's breakfast story began with the now-legendary Egg McMuffin in 1971. Over the years, they've evolved the breakfast menu for customers by introducing breakfast burritos in 1991, McGriddles in 2003 and committing in 2015 to sourcing 100% cage-free eggs by 2025. And now, they say they're continuing the legacy with the addition of the apple fritter, blueberry muffin and cinnamon roll.

Throughout the updates, breakfast food items at McDonald's have always been complemented by the most important of beverages: coffee. McCafé officially debuted in 2009 with the Premium Roast Coffee.

"And we're proud to serve 100% sustainably sourced ground and whole bean coffee at restaurants throughout the U.S. Additionally, as coffee tastes have expanded, so have our options which now include espresso beverages, café quality frappé beverages and bakery items such as McCafé cookies, pies and our limited-time Donut Sticks," the company said in a press release.

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